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Microsoft just rolled out its “I’m a PC” campaign, mercifully sending to bed the likable yet questionable Bill & Jerry spots. The “I’m a PC” stuff seems smart, funny and right on target, taking on the nerdball stereotyping Mac has been lambasting the brand with for years. (Though, come on, even diehard PC people probably got a kick out of watching Hodgman be the huggable buffoon. Bring back Little Gray Books, John! Bring ’em back!)
We agree with Gizmodo that the Hodgman clone at the beginning seems unnecessary, and only reminds people of the instantly recognizable, wildly successful Mac v PC spots. But the rest of the spots are rolling edits of the vast array of PC users in the world, bouncing effortlessly back and forth between serious and funny, funky and conservative, all to a moderately mod soundtrack (though, are there hints of a Seinfeld bass in there??). The 15-second spot, also up on Gizmodo, gives a nice hint of the idea’s ability to refocus its cavalcade of personalities into a spot that feels fresh, even if it’s really just a re-edit of the same footage.
Good stuff.
UPDATE, 9/19
Of course, now the scuttlebutt is that portions of the Microsoft campaign were made on a Mac. Not really surprising, as Apple dominates industries like design, marketing, video production, audio production, etc. Also, “portions” as far as we can tell means the still images Microsoft put up on its site, which were made with Photoshop—not the tv spots themselves, as some headlines are somewhat misleading you to believe. Regardless, Mac enthusiasts are loving what they see as incredibly funny irony. What’s funnier to us is this video.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
